NOC 11202 — Professional Occupations in Advertising, Marketing and Public Relations

NOC 11202 — Professional Occupations in Advertising, Marketing and Public Relations

TEER Category: 1 (occupations usually requiring a university degree)

What does this occupation involve?

Professionals in this group analyse, develop, and implement communication and promotion strategies. They assess advertising and marketing needs, develop campaigns, manage media relations, and publicize activities on behalf of businesses, governments, and other organizations — as well as for performers, athletes, writers, and other talented individuals. Entertainment, literary, and sports agents are also included in this unit group. They work at marketing and consulting firms, advertising agencies, corporations, associations, government bodies, social agencies, museums, galleries, and cultural organizations, or may be self-employed.

Main duties include:

• Assessing characteristics of products or services to determine marketing and advertising needs

• Advising clients on marketing, advertising, and sales promotion strategies

• Developing and implementing direct and digital marketing campaigns

• Conducting market research and analyzing campaign performance

• Managing media relations and publicity on behalf of clients or organizations

Salary in Canada (2026)

Salaries vary significantly by province, specialization, and experience level, with senior PR and marketing strategists earning toward the higher end of the range.

Job outlook 2024–2033: An estimated 73,700 new job openings are expected, against approximately 67,200 new job seekers — meaning demand is expected to slightly exceed supply, a favourable sign for skilled immigrants in this field. Ontario alone employs approximately 86,300 people in this occupation, with a moderate employment growth outlook for 2024–2026.

Is NOC 11202 eligible for Express Entry?

Yes. NOC 11202 is a TEER 1 occupation and is eligible for:

• Federal Skilled Worker Program (FSWP)

• Canadian Experience Class (CEC)

• Category-based Express Entry draws (when marketing/communications roles are targeted)

Which Provincial Nominee Programs accept NOC 11202?

This occupation has appeared on selection lists for several PNPs, including:

• Saskatchewan (SINP) — regularly included in International Skilled Worker EOI selections

• Ontario (OINP) — was eligible under Human Capital Priorities and Foreign Worker streams before the May 2026 closure

• Alberta (AAIP) — eligible under general Express Entry-linked streams depending on job offer

How can Visas Avenue help?

Our CICC-registered consultants can assess your eligibility under Express Entry and PNP pathways as a marketing, advertising, or PR professional, calculate your CRS score, and recommend your fastest route to Canada PR. Call 78-18-000-777 or request a free assessment.